Online Privacy Policy

Scope of this Policy
Collection of Personal Information and Sensitive Personal Information
We may collect your personal information from the following sources:
We may disclose, sell, or share your personal information to/with the following categories of service providers, contractors, or third parties:
We may collect and disclose your personal information for any of the following business purposes:
Notice of Right of California Residents to Opt-Out of the Selling and Sharing of Your Information
Opt-Out Preference Signals
Notice of Rights of California Residents to Limit the Use of Your Sensitive Personal Information
Retention of Personal Information
Third Party Vendors
Business Transfers
Compliance with Law and Safety
Use of Cookies, Pixels, and Other Tracking Technologies
External Links
Passwords
Children Under the Age of 16
How We Protect the Information that We Collect
International Visitors
Consumer Rights
California Automated License Plate Reader Policy
Consent to Terms and Conditions
Changes to Our Privacy Policy
Consumers With Disabilities
Questions About the Policy

Scope of this Policy

ACE Parking Management, Inc. (the “Company” or “we”) has developed this privacy policy out of respect for the privacy of our customers, visitors to our website, job applicants, and independent contractors. This policy describes the personal information we collect, use, and disclose about individual consumers who visit or interact with this website, visit any of our facilities or locations, purchase or inquire about any of our products or services, contract with us to provide services, or otherwise interact or do business with us.

Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, enroll in or subscribe to our newsletter or marketing communications, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.

Additionally, whenever you communicate, interact, or do business with us, we will be collecting personal information from you or about you in the course of our interaction or dealings with you, whether online or at any of our physical locations or facilities, or whether you are contracted to perform services for us or apply for a position of employment.

The meaning of “personal information” may be defined based on your state of residence: in this policy, it means any information that can reasonably be used to identify an individual.

This policy does not apply to job applicants, independent contractors, and our current and former employees and their family members, dependents, and beneficiaries. If you are a California resident (who is a job applicant, current or former independent contractor or employee of the Company, or a family member, dependent, or beneficiary of any of our current or former employees), you may view our Job Applicant, Independent Contractor, and Employee Privacy Policy here.

Collection of Personal Information and Sensitive Personal Information

Based on your specific transactions and interactions with us or our website, we will or may collect, and we have in the last 12 months collected, the following categories of personal information about you. For each category of information, the categories of third parties and service providers to whom we have disclosed the information in the last 12 months are detailed in the chart below. The examples provided for each category are not intended to be an exhaustive list or an indication of all specific pieces of information we collect from or about you in each category, but rather the examples are to provide you a meaningful understanding of the types of information that may be collected within each category.

Category	Personal Identifiers
Examples	Name, alias.
Disclosed To in Last 12 Months	Financial institutions Government agencies Promotional or other fulfillment vendors Marketing support vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone Transaction support vendors (e.g. check guaranty, payment processors) Data analytics vendors Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants Insurance carriers, administrators, and brokers Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services) Affiliate and related companies
Sold To or Shared With	For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable considerations), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website or app), this data is neither sold for monetary or other valuable consideration nor shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 8 years in the business-to-business context; otherwise duration of our relationship with you plus 90 days.

Category	Contact Information
Examples	Home, postal or mailing address, email address, home phone number, cell phone number.
Disclosed To in Last 12 Months	Financial institutions Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, or phone Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants Insurance carriers, administrators, and brokers Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services) Affiliate and related companies
Sold To or Shared With	For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable consideration), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website or app), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 7 years in the business-to-business context; otherwise duration of our relationship with you plus 90 days.

Category	Account Information
Examples	Username and password for Company accounts and systems, and any required security or access code, password, security questions, or credentials allowing access to your Company accounts.
Disclosed To in Last 12 Months	Financial institutions Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To or Shared With	Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising.
Retention Period	Username: permanent; Password or security code: while in use + last 5 passwords used (up to 3 years).

Category	Commercial Transactional Data
Examples	Information regarding products or services provided, purchasing history.
Disclosed To in Last 12 Months	Financial institutions Promotional or other fulfillment vendors Marketing support vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, or phone Transaction support vendors (e.g., check guaranty, payment processors) Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants Insurance carriers, administrators, and brokers Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services) Affiliate and related companies
Sold To or Shared With	Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising.
Retention Period	8 years after transaction, unless necessary to maintain for a longer period for product warranty, or other regulatory compliance.

Category	Internet Network and Computer Activity
Examples	Date and time of your website visit; webpages visited; links clicked on the website; browser ID; browser type; device ID; operating system; form information downloaded; domain name from which our site was accessed; search history; cookies; internet or other electronic network activity information related to usage of Company networks, servers, intranet, or shared drives, as well as Company-owned computers and electronic devices, including system and file access logs, security clearance level, browsing history, search history, and usage history.
Disclosed To in Last 12 Months	Marketing support vendors and vendors that support managing or hosting the website Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To or Shared With	For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable consideration), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website or app), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Retention Period	3 years.

Category	Geolocation Data
Examples	IP address, GPS location, parking lot location of vehicle, and latitude and longitude.
Disclosed To in Last 12 Months	Data analytics vendors ALPR vendors Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To or Shared With	For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable consideration), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website or app, this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Retention Period	For geolocation data derived from ALPR: 180 days; the rest of the category is retained for 3 years.

Category	Online Portal and Mobile App Access and Usage Information
Examples	Account history, usage history, and any information submitted through the account.
Disclosed To in Last 12 Months	Not disclosed.
Sold To or Shared With	Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 1 year.

Category	Visual or Video Recordings
Examples	Your image when recorded or captured in surveillance camera footage.
Disclosed To in Last 12 Months	Not disclosed.
Sold To or Shared With	Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising.
Retention Period	4 years.

Category	Facility & Systems Access Information
Examples	Information identifying you, if you accessed our systems, networks, computers, and equipment, and at what times login credentials or other security access method.
Disclosed To in Last 12 Months	Not disclosed.
Sold To or Shared With	Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 2 years.

Category	Vehicle Information
Examples	License plate number, vehicle identification number (VIN).
Disclosed To in Last 12 Months	Government agencies ALPR vendors Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To or Shared With	Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising.
Retention Period	Data collected through ALPR: 180 days; the rest of this category is retained for 1 year.

Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect from or about consumers, independent contractors, or job applicants:

Account Information (your Company account log-in, in combination with any required security or access code, password, or credentials allowing access to the account).
Geolocation Data (IP address and/or GPS location, parking lot location of vehicle, latitude & longitude).

Personal information does not include:

Publicly available information from government records.
Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer, independent contractor, or applicant, or from widely distributed media.
Information made available by a person to whom the consumer, independent contractor, or applicant has disclosed the information if the consumer, independent contractor, or applicant has not restricted the information to a specific audience.
Deidentified or aggregated information.

We may collect your personal information from the following sources:

You the consumer, independent contractor, or job applicant, when you visit the website and voluntarily submit information through forms on the website or social media, when you visit any of our stores or physical locations, when you purchase or inquire about any of our products or services, when you enter into a contract to perform services for us, or when you apply for a position of employment
Our employees, contractors, vendors, suppliers, guests, visitors, other consumers, and customers based on your interactions with them (if any)
We utilize cookies to automatically collect information about our website visitors
Surveillance cameras at our physical locations
Social media platforms
Company systems, networks, software applications, and databases you log into or use in the course of interacting with our website or otherwise interacting with us in any other capacity, including from vendors the Company engages to manage or host such systems, networks, applications or databases
Third party customer databases
Automated License Plate Recognition (ALPR) systems

We may disclose, sell, or share your personal information to/with the following categories of service providers, contractors, or third parties:

Financial institutions
Government agencies
Promotional or other fulfilment vendors
Marketing support vendors and vendors that support managing or hosting the website
Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, or text/SMS, phone
Transaction support vendors (e.g., check guaranty, payment processors)
Data analytics vendors
Automated License Plate Recognition (ALPR) vendors
Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Insurance carriers, administrators, and brokers
Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services)
Affiliate and related companies

We may collect and disclose your personal information for any of the following business purposes:

To fulfill or meet the purpose for which you provided the information.
To process, complete, and maintain records on transactions.
To retain your selection for Text opt in/opt out to ensure customers who opted out are not sent any text messages.
To schedule, manage and keep track of customer parking reservations.
To respond to consumer inquiries, including requests for information, customer support online, and phone calls.
To permit you to pay or contest parking citations when we provide parking services for municipalities and counties.
To permit you to subscribe to our newsletter.
To provide interest-based and targeted advertising.
To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications related to the functionalities, services, or other information you requested or asked the Company to provide to you.
To improve user experience on our website.
To understand the demographics of our website visitors.
To detect security incidents.
To debug, identify, and repair errors that impair existing intended functionality of our website.
To protect against malicious or illegal activity and prosecute those responsible.
To verify and respond to consumer requests.
To prevent identity theft.

NOTICE: We may sell your sensitive personal data. We do NOT and will not sell or share your personal information in exchange for monetary consideration. However, we may sell or share some of your information to third parties for other valuable consideration, as noted in the table above.

We may sell or share your personal information for the following business or commercial purposes:

To provide interest-based and targeted advertising.
To understand the demographics of our website visitors.

Other than these exceptions, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration or share your personal information for cross-context behavioral advertising.

Notice of Right of California Residents to Opt-Out of the Selling and Sharing of Your Information

While we do not sell or share your personal information in exchange for money, we may sell or share your personal information for other valuable consideration. You have the right to tell us NOT to sell or share your personal information. You have the full and free right to opt-out of our disclosure of your personal information to any third parties where the disclosure constitutes “selling” or “sharing” as defined by the California Privacy Rights Act. You may exercise your right to opt-out without fear of discrimination for doing so. To opt-out of our selling or sharing of your information, meaning, we will not disclose your information to third parties for any monetary or other valuable consideration, you can do any of the following:

Click HERE to be taken to an online opt-out submission form.
Visit ACE Parking Management, Inc.’s website at: https://aceparking.com/. Click on “Do Not Sell or Share My Personal Information” to be taken to an online submission form.
You can use a Global Privacy Controls (GPC) signal. ACE Parking Management, Inc. will process opt-out preferences from GPC signals, which are in formats commonly used and recognized by businesses, such as an HTTP field header, as requests to opt-out of sale or sharing. The GPC signal opt-out will only apply to the browser you are using on your device; it will not apply to other browsers and/or devices to which GPCs are not activated or to offline sales.
If you are unable to submit an opt-out through any of the above methods, please call our toll-free privacy line at 888-682-5274 for assistance and a representative will assist in meeting your needs.

You can have an authorized agent submit a request on your behalf. To submit an opt-out through use of an authorized agent, you must provide that agent with written permission signed by you to submit an opt-out on your behalf, except when using an opt-out preference signal. The authorized agent may call our toll-free privacy line at 888-682-5274 to make the opt-out request and for directions for submitting the proof of authorization and the authorized agent’s proof of identification to the Company. We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf.

A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

Opt-Out Preference Signals

Opt-out preference signals provide consumers with a simple and easy-to-use method by which to exercise the right to opt-out of the selling and sharing of their information. Global Privacy Controls (GPC) is a user-enabled opt-out preference signal which can communicate a user’s “Do Not Sell or Share” request on behalf of the person or device. We will process opt-out preferences from GPC signals which are in formats commonly used and recognized by businesses, such as an HTTP field header. We will treat a consumer’s use of GPCs as a valid request to opt-out of the selling and sharing of information for that browser. We currently do not connect browser use to particular consumers and, as such, you will need to use GPCs on all browsers in which you access our website and use our opt-out form to opt-out of offline sales.

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals or other mechanisms (with the exception of GPCs) that provide a choice regarding the collection of personal information about activities over time and across different websites or online services. We encourage users who have DNTs to use GPCs.

We do and will use or disclose your sensitive personal information for purposes other than the following:

To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
To detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.
To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
To ensure the physical safety of natural persons.
For short-term, transient use.
To perform services on behalf of the Company.
To verify or maintain the quality or safety of a product, service or device that is owned, manufactured, manufactured for, or controlled by the Company, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by the Company.
For purposes that do not involve inferring characteristics about consumers, contractors, and job applicants.

Notice of Rights of California Residents to Limit the Use of Your Sensitive Personal Information

As provided by the California Privacy Rights Act, you have the right to limit our use or disclosure of your sensitive personal information to uses that are necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those services or goods. You have the full and free right to limit our use or disclosure of your sensitive personal information as defined by the California Privacy Rights Act. You may exercise your right to limit without fear of discrimination for doing so. To limit the use or disclosure of your sensitive personal information, you can do any of the following:

Click HERE to be taken to an online submission form.
Visit ACE Parking Management, Inc.’s website at: https://aceparking.com/. Click on “Limit the Use of My Sensitive Personal Information” to be taken to an online submission form.
You can use a Global Privacy Controls (GPC) signal. ACE Parking Management, Inc. will process opt-out preferences from GPC signals, which are in formats commonly used and recognized by businesses, such as an HTTP field header, as requests to opt-out of sale or sharing. The GPC signal opt-out will only apply to the browser you are using on your device; it will not apply to other browsers and/or devices to which GPCs are not activated or to offline sales. The GPC signal will also effect your request to limit.
If you are unable to submit a request to limit through any of the above methods, please call our toll-free privacy line at 888-682-5274 for assistance and a representative will assist in meeting your needs.

You can have an authorized agent submit a request to limit on your behalf. To submit a request to limit through use of an authorized agent you must provide that agent with written permission signed by you to submit an opt-out on your behalf. The authorized agent may call our toll-free privacy line at 888-682-5274 to make the request to limit and for directions for submitting the proof of authorization and the authorized agent’s proof of identification to the Company. We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf.

A request to limit need not be a verifiable request. However, we may deny a request to limit if we have a good faith, reasonable, and documented belief that a request to limit is fraudulent. If we deny your request to limit, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

Retention of Personal Information

We will retain each category of Personal Information in accordance with our established data retention schedule as indicated above. Some of the retention periods in the retention schedule above are measured from a particular point in time that has not occurred yet, such as the end of employment or end of a relationship (whether business, contractual, or transactional) plus a certain number of years. Where no particular event is defined in the retention schedule as the point from which the retention period is measured, we will measure the retention period from either: (1) the date the record or data was collected, created, or last modified; (2) the date of the particular transaction to which the record or data pertains; or (3) another triggering event that is determined to be reasonable and appropriate based on the nature of the data and the legal/business needs for its continued use.

In deciding how long to retain each category of personal information that we collect, we consider many criteria, including, but not limited to: the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statutes of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.

We apply our data retention procedures on an annual basis to determine if the business purposes for collecting the personal information, and legal reasons for retaining the personal information, have both expired. If so, we will purge the information in a secure manner.

Third Party Vendors

Wemay use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.

Business Transfers

In the event wesell or transfer a particular portion of our business assets, information of consumers, contractors and applicants may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, information of consumers, contractors and applicants may be transferred as part of the acquisition.

Compliance with Law and Safety

Wemay disclose specific personal and/or sensitive personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees or the public.

Use of Cookies, Pixels, and Other Tracking Technologies

Our website may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – places on the user’s device to remember information about the user, such as the user’s language preference or login information.

This type of cookie is set by us and is referred to as a “first-party cookies.” Our website uses first-party cookies primarily to make the website work as you expect it to. For example, we use the information we collect through first-party cookies to allow you to navigate between pages efficiently, analyze how well our website is performing, and understand the content that you spent the most time reviewing. In some cases, we use first-party cookies to store information that we use for targeted advertising.

We also incorporate cookies and similar technologies, such as pixels, tags, and web beacons, from outside our website’s domain (“third-party cookies”). Third-party cookies gather information to enable our vendors to provide a range of services to us, including targeted advertising and measuring the success of our advertising campaigns.

Below is a detailed list of the categories of first- and third-party cookies we use on our website.

How we use cookies
We make use of cookies under the following circumstances and for the following reasons:

Provide you with services available through the website and to enable you to use some of its features
Authenticate users and prevent fraudulent use of user accounts
Identify if users have accepted the use of cookies on the website
Compile data about website traffic and how users use the website to offer a better website experience
Understand and save visitor preferences for future visits, such as remembering your login details or language preference, to provide you with a more personal experience, or to avoid you having to re-enter your preferences every time you use the website
Track your browsing habits to enable us to show advertising which is more likely to be of interest to you, including advertising by third parties on our website

Essential Cookies
Essential cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to a site visitor’s request for services, such as a visitor setting their privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the website from working correctly or might prevent the Website from working at all.

Non-Essential Cookies
Non-Essential cookies are not essential to the website functionality but serve some other unique purpose in three subcategories:

1. “Performance” cookies (sometimes referred to as static cookies) collect information about the user’s behavior on the website without collecting personal information, for example:

Pages the user visits.
Ads the user views.
Ads or site features that the user clicks.

2. “Functional” cookies (sometimes called preference cookies) track and remember the user’s preferences and past choices on the website to provide a personalized user experience. For example, functional cookies can collect:

Usernames
Passwords
Regions

3. “Marketing” cookies (sometimes called tracking or advertising cookies) can track:

Content the user views
Links the user follows
The user’s browser and device information and IP address

Please note: Organizations can use marketing cookies to track and influence users by building user profiles or displaying advertisements.

Cookie Management
You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on different ways to configure your browser’s cookie settings.

If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three third party programs that clean out tracking cookies.

You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated. Check the settings of your browser. Below you can find some guidance:

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signalsbut we do comply with Global Privacy Controls (GPCs)].

DAA and NAI
Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain self-regulatory programs along with websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here: https://youradchoices.com/appchoices.

Non-Participant Opt-Out Options

Some of our vendors do not participate in the DAA or NAI self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out: https://branch.app.link/optout
Some devices and apps do not have access to web-based browser cookie opt-outs. To learn more about the advertising opt-outs provided by your mobile device’s operating system (like iOS and Android) or the device manufacture, click here.

External Links

Our website contains links to other sites. We are not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the Privacy Policy of any site you visit via a link from our website.

Passwords

The personal data record created through your registration with our website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Children Under the Age of 16

We do not knowingly sell or share the personal information of consumers under 16 years of age.

How We Protect the Information that We Collect

The protection of the information that we collect about visitors to our websites is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:

We keep automatically collected data and voluntarily collected data separate at all times.
We use internal encryption on all data stores that house voluntarily captured data.
We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.
We restrict access to private information to those who need such access in the course of their duties for us.

International Visitors

We do not target, market to, or offer our products or services to consumers outside of the United States. You agree not to submit your personally identifiable information through the website if you reside outside the United States.

Consumer Rights

Based on your state of residence, you may have some or all of the following rights:

Right to Know. The right to request (1) the categories of personal information we have collected about you, (2) the categories of sources from which the personal information was collected, (3) the business or commercial purpose for collecting, selling, or sharing this information, (4) the categories of third parties with whom we share or have shared your personal information, (5) the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared, and (6) the categories of personal information that we have disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose;
Right to Access. The right to request that we disclose to you, free of charge, the specific pieces of personal information we have collected from or about you;
Right to Delete. The right to request that we delete personal information that we collected from you, subject to certain exceptions;
Right to Correct. The right to request that we correct inaccurate personal information (to the extent such an inaccuracy exists) that we maintain about you;
Right to Opt-Out. The right to opt-out of certain uses of your personal information;
Right to Limit. The right to limit the use or disclosure of your sensitive personal information;
The right to designate an authorized agent to submit one of the above requests on your behalf. To do so, you must either (a) execute a valid, verifiable, and notarized power of attorney or (b) provide other written, signed authorization that we can then verify;
The right to not be discriminated or retaliated against for exercising any of the above rights.
The right to appeal our refusal to take action on a request.

You can submit any of the above types of consumer requests through either of the 2 options below:

Submit an online request on our website at http://datarequests.aceparking.com/.
Call our privacy toll-free line at 888-682-5274.

How We Will Verify That it is Really You Submitting the Request

hen you submit a Right to Know, Right to Access, Right to Delete, or Right to Correct request through one of the methods provided above, we will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us.

Responding to Your Right to Know, Right to Access, Right to Delete, and Right to Correct Requests

Upon receiving a verifiable request, we endeavor to respond within 45 calendar days of its receipt. If we require more time (up to an additional 45 calendar days, or 90 calendar days total from the date we receive your request), we will inform you of the reason and extension period in writing. The response we provide will also explain the reasons we cannot comply with a request, if applicable. The response will also include instructions for appealing the decision, if applicable.

We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded or is otherwise permitted by law. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

For a request to correct inaccurate personal information, we will accept, review, and consider any documentation that you provide, and we may require that you provide documentation to rebut our own documentation that the personal information is accurate. You should make a good-faith effort to provide us with all necessarily information at the time that you make the request to correct. We may deny a request to correct if we have a good-faith, reasonable, and documented belief that a request to correct is fraudulent or abusive. If we deny your request to correct, we shall inform you of our decision not to comply and provide an explanation as to why we cannot comply with a request, if applicable.

Responding to Your Request to Opt-Out of the Selling or Sharing of Your Personal Information (California Residents Only)

We will act upon a consumer request to opt-out within 15 days of its receipt. We will notify all third parties to whom we have sold or shared personal information of your request and instruct them to comply with the request within the same time frame. We will notify you when this has been completed by mail or electronically, at your option.

Responding to Your Request to Limit the Use of Sensitive Personal Information (California Residents Only)

We will act upon a request to limit the use of sensitive personal information within 15 business days of its receipt. We will notify all third parties that use or disclose sensitive personal information of your request to limit and instruct them to comply with the request within the same time frame. We will notify you when this has been completed by mail or electronically, at your option.

Responding to Your Right to Opt-Out of Targeted Advertising, Sale of Personal Information, and Profiling (Texas and Oregon Residents Only)

Upon receiving a request, we endeavor to respond within 45 calendar days of its receipt. If we require more time (up to an additional 45 calendar days, or 90 calendar days total from the date we receive your request), we will inform you of the reason and extension period in writing. The response we provide will also explain the reasons we cannot comply with a request. The response will also include instructions for appealing the decision.

California Shine the Light

The California Civil Code permits California residents with whom we have an established business relationship to request that we provide you with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an email privacy@aceparking.com, or write to us at the address listed below. Please mention that you are making a “California Shine the Light” inquiry.

California Automated License Plate Reader Policy

Purpose and Scope

The purpose of this privacy policy is to ensure that the collection, use, maintenance, sharing and dissemination of ALPR information is consistent with respect for individuals’ privacy and civil liberties and to comply with the provisions of California Civil Code Section 1798.90.51 et seq. This policy is available to members of the public, in writing upon request to the Company.

Administration

At some ACE Locations, nightly vehicle inventories are conducted using automated license plate recognition technology. This data may be used for all or any of the following purposes:

To determine correct parking fees for lost ticket transactions;
To identify and track abandoned vehicles;
To verify overnight vehicle counts;
To respond to inquiries of law enforcement agencies.

All access to, and retention of, ALPR data shall be managed by the Chief Information Officer. or his designee.

The Company’s Chief Information Officer or his designee shall be responsible for the monitoring of the ALPR system accessed by the Company to ensure the security of the information and compliance with applicable privacy laws. The Company’s Chief Information Officer or his designee shall also be responsible for the correction of data errors of which he becomes aware.
The Company’s Chief Information Officer or his designee shall ensure that only authorized personnel with a legitimate business need shall be granted access to ALPR data.
Authorized personnel include:
– Lot checkers – When conducting nightly vehicle inventories, it is necessary for lot checkers to review and enter license plate information into the onboard computerized ALPR system. Lot checkers must verify all images being recorded are accurate.

– Office Coordinators – When assisting cashiers with lost ticket transactions, it is necessary for office coordinators to retrieve the entry date for the vehicle by running the license plate through the Parking Access and Revenue Control System (PARCS) in order to assist the cashier with charging the customer the correct amount.

– Supervisors – Supervisors cover for office coordinators and run reports on a regular basis in order to flag possibly abandoned vehicles. Supervisors also use the inventory numbers to calibrate the lot counts in PARCS on a nightly basis. Supervisors will also call in and request vehicle location information from the office coordinator when assisting lost customers with finding their vehicles.

– Managers – Managers cover for supervisors and office coordinators. Additionally, managers are responsible for handling inquiries made by law enforcement agencies.

– Auditors – Auditors have access to all facets of the PARCS reporting portal. This is necessary to ensure all revenues are being properly captured and recorded and that there is no manipulation of the system. Specifically, auditors will confirm the correct parking fee was assessed for all lost ticket transactions by reviewing the entry date first-hand in the PARCS.

– Maintenance Technicians – HUB and SAS maintenance technicians provide service and maintenance to the PARCS system and have access to all reports within the system.

All personnel with access to undergo training on proper use and handling of ALPR data in order to safeguard customer privacy and comply with applicable laws. The Chief Information Officer or his designee shall be responsible for the development and implementation of training requirements for all authorized personnel.

The Chief Information Officer or his designee will monitor querying activity via electronic logs to ensure searches are tied to legitimate transactions and other aforementioned business needs.

The sale and unauthorized dissemination of customer license plate information is strictly prohibited by company policy. Violations will include disciplinary action up to and including termination of employment. The Chief Information Officer or his designee shall develop, implement and monitor the process for and restrictions upon the sharing or transfer of ALPR information to other persons. The process for sharing or transfer of ALPR information shall, at a minimum, include:

a written request is made for ALPR data which includes: the name of the entity requesting information; the name of the person requesting; and the intended purpose of obtaining the information;
the request is reviewed by The Chief Information Officer or his designee;
the approved request is retained on file.

The Chief Information Officer or his designee is responsible for ensuring all locations are operating the ALPR system within the parameters of the law.

Nightly inventory personnel must review and verify all license plate information collected is accurate before uploading it into the system.

License plate information collected using the ALPR system will remain on file for a period of 180 days and shall be automatically purged from the ALPR system upon the expiration of this period.

ALPR system audits shall be conducted on a regular basis.

By using this website, you consent to all terms and conditions expressed in this Privacy Policy.

Changes to Our Privacy Policy

As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. We encourage you to check our website frequently to see the current Privacy Policy in effect and any changes that may have been made to them. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.

Consumers with Disabilities

This policy is in a form that is accessible to consumers with disabilities.

Questions About the Policy

This website is owned and operated by ACE Parking Management, Inc. If you have any questions about this Privacy Policy, please contact us at privacy@aceparking.com or call 888-682-5274.

**This policy was last updated June 27, 2024.

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