Each year during the month of October, ACE activates the PARK FOR PINK campaign to raise awareness and generate funds to aid in the fight against cancer. During the annual campaign, ACE temporarily changes many of its well-recognized parking lot signs to pink-colored PARK FOR PINK signage with a custom logo celebrating ACE’s pledge and a portion of the company’s proceeds for the month is donated to a designated charity. PARK FOR PINK was inspired by owner Keith B. Jones own family’s fight against cancer, as well as the struggle of many others in the ACE family